In case of Android: you will need to have an application previously downloaded on your device to be able to read it. It will depend on what you need or what functionalities you want to have: from reading history, storage of the QR codes you have previously read, etc. ![]() For example: Samsung, Apple, etc.īut if you need to have a reader QR code on your device, there is a wide range of applications, both free and paid to install. Some terminals natively have the ability to read QR codes without having to download any application. We only need to have a reading application on our mobile device.ĭepending on the type of operating system you have on your mobile device, access to information may be different. So that we can access the information and content under a QR code, it is very simple. As a marketing toolīecause in addition to storing information, it can serve your business as a powerful tool to be closer to your customers and to exploit your relationship with them: know what they like most about your business, present relevant information, launch promotional actions, etc. But it also has other uses such as archiving a document, audiovisual resource, etc. It usually takes us to a website with specific information: from an article, form, etc. In short, it is a very powerful way to connect the offline world with the online world, since we provide a code on a physical medium that will lead us to digitized information. It helps us store information so thatwe can disseminate it It is very simple to use and easy for the user to access. In terms of utilities and what a QR code can be used for, we can distinguish between Store and disseminate information Initially, this technology emerged in the Japanese automotive sector, with the objective of being an alternative code to the already existing bar codes, which would serve to catalog inventories and spare parts of vehicles in the manufacturing chain, so that industrial processes could be streamlined and made more efficient.Īround 2010 the license was released and the technology began to be used, first in the USA and then in the rest of the world. QR code technology has been with us for many years but it was not until this new reality for COVID-19 that it has been possible to demonstrate its importance in maintaining the zero contact policy. The handling of digital files, such as images, PDF or word documents is very common nowadays, but if what you need is to be able to present an alternative with zero contacts, using QR code, you must ![]() I have even seen that, in some newspapers, these codes are used as a resource to expand the printed information and lead the reader to other types of content, such as audiovisual content.Ī common and necessary question these days is how to convert an image to QR code. But we are also seeing that there is an interest in the use of this technology for different uses such as: sharing pdfs, images, videos, lottery results, even to store your wifi password, etc.Īnd since a few months ago to present digital menus menus and menus in QR code inside restaurants, bars and cafes to avoid the use of physical menus as a preventive measure for Covid. The most common use is to be able to present a web page from a physical device such as an advertisement, poster, etc. The way to decipher or read the information in these codes is by using a QR code reader, which can be found in any mobile device. In recent months and as a result of the Covid-19 pandemic and the increase in digitalization, it has become a very common resource that can be used in different media as an aid to expand or provide information. ![]() Its origin dates back to 1994, and was created by Denso Wave, of the Toyota Group, but it was not until 2010 that its use began to expand in the USA and Europe, where we have seen how its application has been increasing. A QR is a two-dimensional barcode, usually in the form of a square, that stores encoded data stored under a specific url or domain.
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